Social media marketing trends are increasing every year. Many popular platforms like Facebook, Twitter, and Instagram give businesses of all sizes a way to communicate with their target audience. Facebook reigns as a top social media giant, with 42% of marketers reporting that the platform is critical or important to their business. However, LinkedIn is a social networking site that is often overlooked as a way to reach consumers and create value for a brand.
LinkedIn Company Pages are free to create. Much like a Facebook Business Page, you can design your brand’s profile with your logo and a cover image, as well as a description of what your company does and what makes it stands out from its competitors. Colleagues, customers, and other LinkedIn users can follow your Company Page. Your employees can add your Company Page to their own profiles, which will also increase buzz for your business.
Posting to LinkedIn is an easy way to build brand awareness and attract followers once your page setup is complete. Share company news, milestones and industry trends, or ask followers to weigh in on relevant topics. Your posts will appear on your Company Page as well as your followers’ news feeds. You can choose to promote your brand with sponsored posts, too.
New data shows that creating the perfect LinkedIn post takes some finessing. Posts with links have the best reach, but text-only posts are pretty good too. Unlike other social platforms, hashtags and emojis are simply not as effective on LinkedIn as they are on Instagram or Twitter, so it’s best to leave them out.
Condron Media can help optimize your Company Page’s appearance in search results and build an audience on LinkedIn. We specialize at creating effective posting schedules, creating original content, and leveraging analytics that will engage your followers. If you do not have time to create, update, and monitor your Company Page, we can certainly do that for you. And if you think your business wouldn’t benefit from exposure on LinkedIn, think again. Don’t underestimate this powerful social media platform!