This past year, Twitter doubled its character limit for tweets. Posts were initially condensed to 140 characters, but now people have the freedom to speak freely up to 280 characters.
After this new update with character limits, statistics show posts with greater than 140 characters getting more attention than those of less wording.
The more words you write, the more retweets you can get. But, if you don’t have a lot to say, don’t worry!
There are plenty of ways to get noticed using Twitter. Here’s how you can stand out:
It all begins with your profile.
When viewers click your page, the content on your profile is essential. Use color and photos to your advantage. For example, at Condron Media, we keep our brand colors consistent in our Twitter feed throughout our profile picture, header photo, and posts.
Make sure to be clear, direct, and concise as to the image of your business you are portraying to your audience.
Another way to grab viewers’ attention immediately is by pinning a tweet to your profile. Is your business hosting an event? Promoting a product? Showcasing an award or accomplishment? A pinned tweet becomes the first thing people see when they click to your profile.
Personalize your retweets.
Personalizing quoted retweets is one way to grab attention from an audience. Many click the retweet button, but do not necessarily post a blurb with it.
Why would this matter? Adding a comment to a retweet can educate your audience on a topic that you care about. You allow your voice to be heard by stating your opinion.
Consider sharing an article more than once. Use different links to share articles. This will avoid confusion from followers thinking your profile is spam.
Visual content is key. Our brains process visual content 60k times faster than text. When competing with 500 million Twitter posts, your goal should be to attract attention and stand out. Photos and videos are a great tool to incorporate on your profile. At Condron Media, we find it vital to post both visual and text content within most of our posts.
Hop on the bandwagon.
If companies or individuals are sharing something you find amusing or relevant to your business profile, find a way to incorporate this content into your posts!
Using hot topics and trending hashtags will draw more viewers to your profile. As a result, you may gain more followers and see higher engagement.
In addition to hot topics and hashtags, links also increase your chances of being retweeted. Share interesting data in hopes that your followers will click the link and enjoy it too!
Your audience matters!
Connect and engage with people on Twitter. In addition to sharing articles and personalizing your retweets, your brand should tag, tweet, comment and continue to repost other content to keep a conversation going. This will build a network for yourself and the business.
You want to be memorable. Use clever phrases, slogans and puns to be unique.
Be like your audience. We cannot stress this enough! Speak casually and freely. Show the human side of your business through your social media.
What’s your favorite Twitter tip? Leave a comment below and let us know! Or, follow us on Twitter and remember to @ us if you try implementing any of our social media tips.
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