Phil’s 2019 Letter

Time to Assess the Year Ahead

Here at Condron Media, we began another great year serving our partners and clients with a note from our founder, Phil Condron:

As a new year dawns, it’s a great time to reassess our business and personal goals.

We should: Assess. Identify. Find. Attack.

We’re not referencing New Year’s resolutions. They often lose their luster and fade into oblivion by early February.

We’re discussing an assessment of where our business objectives stand, which accomplishments should become priorities during the next 12 months, and what personal steps we should undertake to ensure those goals are achieved.

How to start?

In order to look ahead, we need to look at the spent year and assess our strengths and weaknesses. In order to set achievable goals we have to be honest and objective. Landing the McDonald’s corporate account may be a stretch for most of us. So knowing what we have to work with and where opportunities exist gives us the map points to plan our yearly journey. Yes, that’s a simplistic SWOT exercise I’m suggesting.

Matching current resources with realistic goals leads to identification of holes in our business that either have to be filled or covered to move ahead. Often it’s additional people skills that are needed to support renewed growth.

The next step is to determine if those resources should be rented or purchased. Do we need them full time or merely for specific projects? There are truly accomplished pros that prefer operating as independent contractors who offer valuable corporate skills to fill holes on a temporary basis.

So that’s the plan.

-Assess our status.
-Identify new horizons.
-Find the best skills.
-Attack the challenge.

Now don’t just read this. Do it.

-Phil Condron


Note: Phil’s 2019 letter first appeared in our January newsletter.
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