Tweets That Get Attention

This past year, Twitter doubled its character limit for tweets. Posts were initially condensed to 140 characters, but now people have the freedom to speak freely up to 280 characters.

After this new update with character limits, statistics show posts with greater than 140 characters getting more attention than those of less wording.

The more words you write, the more retweets you can get. But, if you don’t have a lot to say, don’t worry!

There are plenty of ways to get noticed using Twitter. Here’s how you can stand out:


It all begins with your profile.

When viewers click your page, the content on your profile is essential. Use color and photos to your advantage. For example, at Condron Media, we keep our brand colors consistent in our Twitter feed throughout our profile picture, header photo, and posts.

Make sure to be clear, direct, and concise as to the image of your business you are portraying to your audience.

Another way to grab viewers’ attention immediately is by pinning a tweet to your profile. Is your business hosting an event? Promoting a product? Showcasing an award or accomplishment? A pinned tweet becomes the first thing people see when they click to your profile.

 

Personalize your retweets.

Personalizing quoted retweets is one way to grab attention from an audience. Many click the retweet button, but do not necessarily post a blurb with it.

Why would this matter? Adding a comment to a retweet can educate your audience on a topic that you care about. You allow your voice to be heard by stating your opinion.

Consider sharing an article more than once. Use different links to share articles. This will avoid confusion from followers thinking your profile is spam.

Visual content is key. Our brains process visual content 60k times faster than text. When competing with 500 million Twitter posts, your goal should be to attract attention and stand out. Photos and videos are a great tool to incorporate on your profile. At Condron Media, we find it vital to post both visual and text content within most of our posts.

 

Hop on the bandwagon.

If companies or individuals are sharing something you find amusing or relevant to your business profile, find a way to incorporate this content into your posts!

Using hot topics and trending hashtags will draw more viewers to your profile. As a result, you may gain more followers and see higher engagement.

In addition to hot topics and hashtags, links also increase your chances of being retweeted. Share interesting data in hopes that your followers will click the link and enjoy it too!

 

Your audience matters!

Connect and engage with people on Twitter. In addition to sharing articles and personalizing your retweets, your brand should tag, tweet, comment and continue to repost other content to keep a conversation going. This will build a network for yourself and the business.

You want to be memorable. Use clever phrases, slogans and puns to be unique.

Be like your audience. We cannot stress this enough! Speak casually and freely. Show the human side of your business through your social media.

 


What’s your favorite Twitter tip? Leave a comment below and let us know! Or, follow us on Twitter and remember to @ us if you try implementing any of our social media tips.

Our last newsletter had even more tips on maximizing your Twitter account. Are you signed up for our mailing list?

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Happy Tweeting!

What Does It Take to Create Compelling Ads in Instagram Stories?

Since the premier of Instagram Stories back in 2016, brands have been connecting with their customers in more creative ways than ever. The business community on Instagram has fully embraced advertising opportunities within Stories – the vanishing content feature that rivals Snapchat – with more than half of all business accounts posting to their stories during a typical month. Stories get used by brands to share behind-the-scenes content, Q & A sessions, tutorials, polls, and breaking news. Over 300 people use Instagram Stories everyday!

But what does it take to get an ad on Instagram Stories right? The app’s parent company, Facebook, conducted a study for advertisers about the way people perceive video ads on social. Here are some of the key takeaways from that study, according to Instagram.

– Relevance matters.

On average, top-performing Instagram Stories ads ranked higher on relevance than lower-performing ads. They also grabbed attention, were easy to understand and fit the advertised brand.

– Seconds add up.

On average, top-performing ads in stories were shorter and contained branding earlier than lower performing ads in stories.

– Fast pacing pays off.

Among ads in stories that contained multiple scenes, on average, scenes from top-performing ads were shorter than those from lower-performing ads.

– Product demos boost results.

Only about half of the Instagram Stories ads that were tested showed the advertised product in use, but those that did performed better on key metrics.

– To be effective, bespoke ads must be mobile-optimized.

Nearly half of the ads tested were built specifically for Instagram Stories, but few performed in the top third of all Instagram Stories ads studied — perhaps because they took longer to reveal the key message and contained longer scenes.


Instagram Stories

Whether your business posts to Instagram Stories like a pro or has never taken advantage of the feature before, these tips are worth remembering. Shorter, attention-grabbing ads that are optimized for mobile will be top performers. Let your creativity shine by using stickers, filters, and hashtags, or try out Instagram’s newest updates – the emoji slider and the questions sticker!

Maybe you want your business to succeed on social media, but just don’t have the time to post. Condron Media can help. Get in touch with us to see which of our digital marketing services can fit your needs at hi@condronmedia.com.

Launching a Social Media Campaign? Remember These 3 Tips!

1. Choose The Right Platform for Your Audience

The first rule of running a successful social media campaign is knowing your audience. Ask yourself: Who are you trying to reach with your branded message? Understanding the identity of your target audience will allow you to determine which social platforms will work best for your message.

It’s tempting to make an account on every single social media site in existence, but not always necessary. Choose wisely. If your audience is more likely to be on one specific network, don’t waste your time on a different site where your posts go unseen.

For example, 46% of U.S. adults log on to Twitter daily while nearly 70% of U.S. adults are on Facebook. You need to look carefully at each platform, and determine where your target audience is spending the majority of their time. Choose the right platform for your message by centering your strategy where your audience is.

2. Keep Content Relevant And Engaging

After you’ve identified your audience and chosen a channel to launch your social media campaign, you need to be be selective in the content you share. Your posts should be relevant, engaging, informative, and interesting to your audience, all while maintaining the core of the campaign message.

Remember to share posts that your followers will want to interact with, like colorful photos, fun facts, reviews of your products, or tips that complement the services you provide. Successful social media campaigns will forge a personal connection between your business and the consumer, so remember to give your content a personal touch.

3. Analyze Your Metrics And Make Changes Along The Way

Most social media channels will offer insights into the reach and level of engagement of your posts. You can gather all kinds of information about the content you publish, the people who see it, and the success rate of your efforts.

You can gain further insights into the users who comprise your audience, as well. What time of day is your audience engaging in your content? Who shares, likes, or comments on your posts? Use these metrics to determine what’s working, and what isn’t.

More importantly, don’t be afraid to make changes! If something isn’t working, try a new tactic or make changes accordingly. Use all available feedback to continuously improve your strategy.

Over 70% of small businesses use social media, which means that regardless of which channels you choose, you’re going to be fighting for space in the crowded social media landscape.

A social media presence doesn’t guarantee success, which is why we stress the importance of strategy at Condron Media. We work with our clients to develop custom posting schedules and create unique, relevant content. We offer a range of services that include planning, process, full creative and publishing management to fit businesses of every size. Want to learn more about our social media services? Give us a call to start working with us on your next project or campaign!

Consumers Still Look to Traditional Advertising

After 23 years providing marketing, advertising, and public relations to successful clients, it’s safe to say we know a thing or two about traditional marketing here at Condron Media.

Although we offer both types of advertising for our clients, the “traditional marketing versus digital marketing” debate is endless. Both have certain advantages and disadvantages. We believe the power of traditional marketing in our region is still strong. Conventional tactics, like traditional broadcast and print media, allow promotion through tried-and-true methods offline with a proven success rate.

Print media such as newspapers, billboards, direct-mail postcards, posters, and brochures are all forms of traditional marketing that have unique benefits over digital marketing, particularly in this market where our median age is appreciably higher than the national average.

Despite an increase in online trends, a recent study found that U.S. consumers prefer print advertising mediums equally as much as advertisements on social media. Consumers have also reported that traditional mediums are more trustworthy than online advertisements. Television/broadcast and print media rank highest in the consumers’ eyes, proving that traditional marketing is alive, well and effective.

Trustworthiness of Advertising Mediums (1)

Traditional marketing and digital marketing work well together to optimize exposure for businesses of every size. If you rely solely on online advertising to promote your organization, you will be missing out on opportunities for exposure from traditional media outlets.

Condron Media has perfected the balance of online advertising with traditional marketing methods to put your message in front of the right clientele. The real key to a successful marketing campaign is a blend of both digital and traditional tactics to balance consumer trust and online exposure. If you’re wondering whether traditional marketing is dead, work with us and leverage over two decades of our experience to see firsthand that it is alive and well!

Facebook for Small Business

In the world of social media, Facebook is an undeniable powerhouse. The platform reported surpassing more than two billion active users last year. There are countless eyes on content, and Facebook can be an incredible tool for growing your small business. But how will you stand out in an increasingly large crowd?

At Condron Media, our job is to put your message in front of as many of those eyes as possible. Here are some tips for making the most out of your Facebook presence.

Grow your audience: Simple things such as “Like us on Facebook” buttons on your website, or a poster in your business inviting people to like your page can help increase your number of fans. It’s always easier to reach people who like you in the real world, but even devoted customers might need an extra push to join your Facebook audience. Consider attention-getters like hosting contests and giveaways, featuring customer photos, or posting seasonally-themed content. People will share content that interests them, and every Facebook friend of a follower is a potential new “Like” for your business page!

Grow Your Audience

Ads and boosted posts: Facebook users are bombarded with hundreds of posts in the timeline of content when they sign on. Your post may get lost in the shuffle for your devoted fans – Boosted Posts can help catapult you to the top of the list. Facebook ads can also help break free from the boundaries of those who “like” your page and put your message in front of specific demographics. These tools, when used correctly, will attract new customers and promote your business to existing fans. Condron Media can help you find the right fit for your marketing dollars!

Reach out and be responsive: Visitors who come to your Facebook page directly are probably already interested in your business. Some people may visit to leave a review or send a message asking about products and services. Always take the time to foster positive interaction with those who send messages or leave comments. American Express suggests partnering with other small businesses to enrich the audiences of both businesses. In the same way a summer sidewalk sale can attract passers-by to multiple businesses, cross-promoting fellow small businesses can increase your audience on Facebook.

The social media landscape is ever-changing, but right now Facebook is the biggest place to be. At Condron Media, we are always excited to see our clients and partners succeed. Contact us today if you’re interested in taking your social media strategy to new heights!

Marketing Your Business on LinkedIn

Social media marketing trends are increasing every year. Many popular platforms like Facebook, Twitter, and Instagram give businesses of all sizes a way to communicate with their target audience. Facebook reigns as a top social media giant, with 42% of marketers reporting that the platform is critical or important to their business. However, LinkedIn is a social networking site that is often overlooked as a way to reach consumers and create value for a brand.

LinkedIn Company Pages are free to create. Much like a Facebook Business Page, you can design your brand’s profile with your logo and a cover image, as well as a description of what your company does and what makes it stands out from its competitors. Colleagues, customers, and other LinkedIn users can follow your Company Page. Your employees can add your Company Page to their own profiles, which will also increase buzz for your business.

Posting to LinkedIn is an easy way to build brand awareness and attract followers once your page setup is complete. Share company news, milestones and industry trends, or ask followers to weigh in on relevant topics. Your posts will appear on your Company Page as well as your followers’ news feeds. You can choose to promote your brand with sponsored posts, too.

New data shows that creating the perfect LinkedIn post takes some finessing. Posts with links have the best reach, but text-only posts are pretty good too. Unlike other social platforms, hashtags and emojis are simply not as effective on LinkedIn as they are on Instagram or Twitter, so it’s best to leave them out.

Condron Media can help optimize your Company Page’s appearance in search results and build an audience on LinkedIn. We specialize at creating effective posting schedules, creating original content, and leveraging analytics that will engage your followers. If you do not have time to create, update, and monitor your Company Page, we can certainly do that for you. And if you think your business wouldn’t benefit from exposure on LinkedIn, think again. Don’t underestimate this powerful social media platform!

Audio Advertising Is More Powerful Than Ever

We consume content through a number of mediums these days. Mobile, desktop, video, social media, billboards, TV ads, and more are all competing for our attention. Despite this, one surprising medium has outlasted and outperformed all the rest. Traditional radio reaches more Americans each week than any other platform. A whopping 93% of U.S. adults are reached by AM/FM radio, compared to other types of media including television, smart phones, PC, and mobile devices, which only reach 89% or less of the population.

Who is listening, and where?

Here’s a breakdown of the stats:

  • -Americans spend 87% of their AM/FM radio listening on their three favorite stations
  • -58% of all listening goes to just one station, the listener’s top favorite
  • -Format preferences differ by listening habits, geography and even demographics
  • -65% of American adults listen to the radio away from the home between 6am and 7pm during weekdays
  • -Consumption peaks at 75% outside of the home during the afternoon drive time, between 3pm and 7pm during the week
  • -Americans who are employed listen to AM/FM radio more than those who don’t work
  • -Listeners who are employed full-time engage with radio 2.5 hours longer per week than listeners who are not

What does this mean for advertisers? Well, it’s important to keep in mind that audio advertisements transcend a variety of demographics, and the popular platform is not going away any time soon. We have decades of experience with traditional radio campaigns for our clients. Here’s a sample of some our favorite radio spots:

Meal Prep Grind

 

Jiffy Lube Talking Gas Pump

 

Keystone College

 

Jiffy Lube Time Bandit

 

Other Forms of Audio Content

Audio platforms have evolved along with the rise of technology, and so has Condron Media. We recently launched our own podcast, Campaign Critique, where listeners can enjoy industry tips and tricks as we break apart a different marketing campaign in each episode. We examine what lessons small businesses can learn from major marketing efforts, and dissect the successes or failures of that particular campaign. The podcast is available through iTunes, the Google Play store, or any preferred RSS reader. You can learn how to subscribe to Campaign Critique, or any other podcast, in one of our previous blog posts.

Happy listening!

Campaign Critique Episode 2: The Modern Blockbuster

On this episode of Campaign Critique, we examine film campaigns. What lessons can we learn from the marketing of modern blockbusters?

Today’s viewers are inundated with advertisements for big-budget movies from all angles. What does it take to bring viewers to the theater?

How can your business succeed with similar techniques? Find out on this episode of Campaign Critique by Condron Media!

Download this episode

Social Media in 2017: A Year in Review

The new year is here! As 2018 gets underway, let’s take a look back at some industry analytics, viral campaigns, and newsworthy trends from 2017.

The Year of “How?”

According to Google’s annual data analysis Year in Search 2017, searches that began with “how” topped search trends from the past year. Questions like, “How do wildfires start? How to calm a dog during a storm? How to make a protest sign?” were searched ten times more in 2017 than any other year.

End of the Year for Twitter 2017

Carter Wilkerson, the teen who started his own personal campaign to get free chicken nuggets for a year from Wendy’s, now holds the record for most retweeted tweet of 2017 and of all time. His tweet gained 3.6 million retweets and surpassed the previous record holder Ellen Degeneres.

The most-tweeted-about movie this year in the U.S. was Wonder Woman, and the most-tweeted-about television show was Game of Thrones. Politics dominated the Twitterverse in 2017, with Barack Obama holding three slots out of the top nine most retweeted tweets for a combined total of over 8.1 million retweets, and Donald Trump ranking as most-tweeted-about elected world leader globally.

Facebook Year in Review

The social media giant announced the top three moments that people discussed globally in 2017. International Women’s Day was the number one most talked about moment over the last year. Second was Super Bowl 51, which prompted over 262 million views of Super Bowl-related videos on Facebook. Finally, violence in Las Vegas sparked conversations all over the world, which in turn motivated more than 3,300 people to offer help to their community through Facebook.

And the 2017 event that allowed the most people to come together offline? The total solar eclipse in August brought Facebook users together worldwide through more than 20,000 Facebook Events across over 80 countries.

Instagram in 2017

Instagram boasts a global community of 800 million users and shared the most popular locations that people posted from based on geotags from the last year. The three most-Instagrammed cities of 2017 are New York, Moscow, and London. The most-followed celebrities in 2017 include Selena Gomez with 130 million followers, Cristiano Ronaldo with 116 million, and Ariana Grande with 115 million. The top five most-used Instagram filters of the year include Clarendon, Gingham, Juno, Lark, and Moon. And the top hashtag of 2017? #love

Instagram celebrated a few noteworthy milestones during 2017. In March, Instagram announced achieving 1 million actively monthly advertisers. Instagram Stories turned one year old in August, and in November the businesses community on Instagram reached 25 million accounts, the majority of which belong to small businesses.

Condron Media’s Top Posts

2017 was a year of growth for our own social media accounts too. Here are some of our personal stats from the last year.

We posted 254 times on Instagram, and our most-liked post of the year promoted our brand new podcast, Campaign Critique.

Podcast listeners are much more active on every social media channel – 94% are active on at least one platform. Podcasts offer unique opportunities for advertising that blend into other social media opportunities as well.

On Twitter, our tweets totaled over 75,500 impressions. November was our best month prompting 10.1k impressions in that month alone, but we gained the most followers in August over any other month in 2017. 

We entered the new year with over 310 Facebook page likes. We filled our timeline with marketing insights, social media tips, and company news for our followers.

Condron Media hopes to continue growing even more on social media in 2018!

 

How to subscribe to Campaign Critique or any other podcast

Subscribing to a podcast has various benefits as a listener, making it more convenient for you in a number of ways. For starters, once you subscribe, each new podcast is downloaded to your phone automatically, which thereafter will use no data while listening, even while on the go or driving. Subscribing will also notify you when a new episode is available, and keeps all of your favorite podcasts in one spot.

Visiting http://condronmedia.com/podcast/ has 2 quick options, “Apple Podcasts” (for iPhone or iPad devices) and “Google Play” (for Android devices) clicking either of those will lead you to an onscreen iTunes and Google Play, respectively. Google Play has a “subscribe” option right on the screen, and iTunes prompts you to open in the podcasts app, which will lead you to a screen with our podcast where a “subscribe” button will be available. The podcast will then be added to your subscriptions.

There are a few more ways to subscribe if you’re not reading this on your phone right now.

iOS

There are a number of ways to subscribe to a podcast using your iOS phone, one of them is through the Podcast app that comes pre downloaded with every Apple iPhone.

Open the Podcast app

   

On the bottom right hand side of the app tap “search”

Type in “Campaign Critique” and tap on the Podcast

  

 

Hit “SUBSCRIBE” and you’re done!

For easy access after subscribing, open the Podcast application and tap “Library” on the bottom of the screen to see all new available Podcasts.

 

Many other apps are available for download through the Apple app store, and the process is similar. Open your desired podcast listening app, search “Campaign Critique” in the search bar and click on the correct search result. Tap on our podcast and hit “subscribe” when it prompts you to.  

Android

The application that Android offers for Podcasts is Google Play Music.

  • After downloading Google Play Music, launch the app from your homescreen
  • Tap the three horizontal lines on the top left hand side of the screen. That is the menu.
  • Tap “Podcasts” about halfway down the menu list
  • This screen offers a variety of search options, including Top Charts and All Categories. To search for a specific title, tap the eyeglass icon on the top right hand side of the screen, then a search bar will appear.
  • Type in “Campaign Critique”
  • Tap on our Podcast that will appear under your search results then tap the Subscribe button
  • A prompt will come up with a few different options:
    • Autodownload- downloads the latest three episodes
    • Notifications- to receive notifications on your phone when a new episode is available
    • Playback order- to play available episodes from newest to oldest or vice versa
  • Tap any or none of the options along with “Subscribe” at the bottom of the list
  • Once you are subscribed, you can access Campaign Critique by clicking the menu button on the top left hand side of the screen (the three horizontal lines), tapping “podcasts” and then “your podcasts” on the next screen. All of our available podcasts will appear.

 

RSS

Although Apple and Android have application platforms to listen to Podcasts, the majority of websites and companies use RSS to publish their podcasts as well, and Condron Media is no exception. RSS stands for “Really Simple Syndication”. An RSS reader manages your subscriptions for you, so you don’t have to individually visit each website to find the newest podcasts.

There are many RSS readers, called podcasters, but one of the most popular is iTunes.

  • To start, visit http://condronmedia.com/podcast/
  • Click the RSS button on the right hand side about halfway down your computer screen
  • Copy our Campaign Critique RSS URL
  • Open your preferred pod catcher
  • Paste our RSS URL address into the “Add subscription” field, and click “Add”

If you have any issues subscribing to Campaign Critique please let us know.