Marketing Your Business on LinkedIn

Social media marketing trends are increasing every year. Many popular platforms like Facebook, Twitter, and Instagram give businesses of all sizes a way to communicate with their target audience. Facebook reigns as a top social media giant, with 42% of marketers reporting that the platform is critical or important to their business. However, LinkedIn is a social networking site that is often overlooked as a way to reach consumers and create value for a brand.

LinkedIn Company Pages are free to create. Much like a Facebook Business Page, you can design your brand’s profile with your logo and a cover image, as well as a description of what your company does and what makes it stands out from its competitors. Colleagues, customers, and other LinkedIn users can follow your Company Page. Your employees can add your Company Page to their own profiles, which will also increase buzz for your business.

Posting to LinkedIn is an easy way to build brand awareness and attract followers once your page setup is complete. Share company news, milestones and industry trends, or ask followers to weigh in on relevant topics. Your posts will appear on your Company Page as well as your followers’ news feeds. You can choose to promote your brand with sponsored posts, too.

New data shows that creating the perfect LinkedIn post takes some finessing. Posts with links have the best reach, but text-only posts are pretty good too. Unlike other social platforms, hashtags and emojis are simply not as effective on LinkedIn as they are on Instagram or Twitter, so it’s best to leave them out.

Condron Media can help optimize your Company Page’s appearance in search results and build an audience on LinkedIn. We specialize at creating effective posting schedules, creating original content, and leveraging analytics that will engage your followers. If you do not have time to create, update, and monitor your Company Page, we can certainly do that for you. And if you think your business wouldn’t benefit from exposure on LinkedIn, think again. Don’t underestimate this powerful social media platform!

Audio Advertising Is More Powerful Than Ever

We consume content through a number of mediums these days. Mobile, desktop, video, social media, billboards, TV ads, and more are all competing for our attention. Despite this, one surprising medium has outlasted and outperformed all the rest. Traditional radio reaches more Americans each week than any other platform. A whopping 93% of U.S. adults are reached by AM/FM radio, compared to other types of media including television, smart phones, PC, and mobile devices, which only reach 89% or less of the population.

Who is listening, and where?

Here’s a breakdown of the stats:

  • -Americans spend 87% of their AM/FM radio listening on their three favorite stations
  • -58% of all listening goes to just one station, the listener’s top favorite
  • -Format preferences differ by listening habits, geography and even demographics
  • -65% of American adults listen to the radio away from the home between 6am and 7pm during weekdays
  • -Consumption peaks at 75% outside of the home during the afternoon drive time, between 3pm and 7pm during the week
  • -Americans who are employed listen to AM/FM radio more than those who don’t work
  • -Listeners who are employed full-time engage with radio 2.5 hours longer per week than listeners who are not

What does this mean for advertisers? Well, it’s important to keep in mind that audio advertisements transcend a variety of demographics, and the popular platform is not going away any time soon. We have decades of experience with traditional radio campaigns for our clients. Here’s a sample of some our favorite radio spots:

Meal Prep Grind


Jiffy Lube Talking Gas Pump


Keystone College


Jiffy Lube Time Bandit


Other Forms of Audio Content

Audio platforms have evolved along with the rise of technology, and so has Condron Media. We recently launched our own podcast, Campaign Critique, where listeners can enjoy industry tips and tricks as we break apart a different marketing campaign in each episode. We examine what lessons small businesses can learn from major marketing efforts, and dissect the successes or failures of that particular campaign. The podcast is available through iTunes, the Google Play store, or any preferred RSS reader. You can learn how to subscribe to Campaign Critique, or any other podcast, in one of our previous blog posts.

Happy listening!

Campaign Critique Episode 2: The Modern Blockbuster

On this episode of Campaign Critique, we examine film campaigns. What lessons can we learn from the marketing of modern blockbusters?

Today’s viewers are inundated with advertisements for big-budget movies from all angles. What does it take to bring viewers to the theater?

How can your business succeed with similar techniques? Find out on this episode of Campaign Critique by Condron Media!

Download this episode

Social Media in 2017: A Year in Review

The new year is here! As 2018 gets underway, let’s take a look back at some industry analytics, viral campaigns, and newsworthy trends from 2017.

The Year of “How?”

According to Google’s annual data analysis Year in Search 2017, searches that began with “how” topped search trends from the past year. Questions like, “How do wildfires start? How to calm a dog during a storm? How to make a protest sign?” were searched ten times more in 2017 than any other year.

End of the Year for Twitter 2017

Carter Wilkerson, the teen who started his own personal campaign to get free chicken nuggets for a year from Wendy’s, now holds the record for most retweeted tweet of 2017 and of all time. His tweet gained 3.6 million retweets and surpassed the previous record holder Ellen Degeneres.

The most-tweeted-about movie this year in the U.S. was Wonder Woman, and the most-tweeted-about television show was Game of Thrones. Politics dominated the Twitterverse in 2017, with Barack Obama holding three slots out of the top nine most retweeted tweets for a combined total of over 8.1 million retweets, and Donald Trump ranking as most-tweeted-about elected world leader globally.

Facebook Year in Review

The social media giant announced the top three moments that people discussed globally in 2017. International Women’s Day was the number one most talked about moment over the last year. Second was Super Bowl 51, which prompted over 262 million views of Super Bowl-related videos on Facebook. Finally, violence in Las Vegas sparked conversations all over the world, which in turn motivated more than 3,300 people to offer help to their community through Facebook.

And the 2017 event that allowed the most people to come together offline? The total solar eclipse in August brought Facebook users together worldwide through more than 20,000 Facebook Events across over 80 countries.

Instagram in 2017

Instagram boasts a global community of 800 million users and shared the most popular locations that people posted from based on geotags from the last year. The three most-Instagrammed cities of 2017 are New York, Moscow, and London. The most-followed celebrities in 2017 include Selena Gomez with 130 million followers, Cristiano Ronaldo with 116 million, and Ariana Grande with 115 million. The top five most-used Instagram filters of the year include Clarendon, Gingham, Juno, Lark, and Moon. And the top hashtag of 2017? #love

Instagram celebrated a few noteworthy milestones during 2017. In March, Instagram announced achieving 1 million actively monthly advertisers. Instagram Stories turned one year old in August, and in November the businesses community on Instagram reached 25 million accounts, the majority of which belong to small businesses.

Condron Media’s Top Posts

2017 was a year of growth for our own social media accounts too. Here are some of our personal stats from the last year.

We posted 254 times on Instagram, and our most-liked post of the year promoted our brand new podcast, Campaign Critique.

Podcast listeners are much more active on every social media channel – 94% are active on at least one platform. Podcasts offer unique opportunities for advertising that blend into other social media opportunities as well.

On Twitter, our tweets totaled over 75,500 impressions. November was our best month prompting 10.1k impressions in that month alone, but we gained the most followers in August over any other month in 2017. 

We entered the new year with over 310 Facebook page likes. We filled our timeline with marketing insights, social media tips, and company news for our followers.

Condron Media hopes to continue growing even more on social media in 2018!


How to subscribe to Campaign Critique or any other podcast

Subscribing to a podcast has various benefits as a listener, making it more convenient for you in a number of ways. For starters, once you subscribe, each new podcast is downloaded to your phone automatically, which thereafter will use no data while listening, even while on the go or driving. Subscribing will also notify you when a new episode is available, and keeps all of your favorite podcasts in one spot.

Visiting has 2 quick options, “Apple Podcasts” (for iPhone or iPad devices) and “Google Play” (for Android devices) clicking either of those will lead you to an onscreen iTunes and Google Play, respectively. Google Play has a “subscribe” option right on the screen, and iTunes prompts you to open in the podcasts app, which will lead you to a screen with our podcast where a “subscribe” button will be available. The podcast will then be added to your subscriptions.

There are a few more ways to subscribe if you’re not reading this on your phone right now.


There are a number of ways to subscribe to a podcast using your iOS phone, one of them is through the Podcast app that comes pre downloaded with every Apple iPhone.

Open the Podcast app


On the bottom right hand side of the app tap “search”

Type in “Campaign Critique” and tap on the Podcast



Hit “SUBSCRIBE” and you’re done!

For easy access after subscribing, open the Podcast application and tap “Library” on the bottom of the screen to see all new available Podcasts.


Many other apps are available for download through the Apple app store, and the process is similar. Open your desired podcast listening app, search “Campaign Critique” in the search bar and click on the correct search result. Tap on our podcast and hit “subscribe” when it prompts you to.  


The application that Android offers for Podcasts is Google Play Music.

  • After downloading Google Play Music, launch the app from your homescreen
  • Tap the three horizontal lines on the top left hand side of the screen. That is the menu.
  • Tap “Podcasts” about halfway down the menu list
  • This screen offers a variety of search options, including Top Charts and All Categories. To search for a specific title, tap the eyeglass icon on the top right hand side of the screen, then a search bar will appear.
  • Type in “Campaign Critique”
  • Tap on our Podcast that will appear under your search results then tap the Subscribe button
  • A prompt will come up with a few different options:
    • Autodownload- downloads the latest three episodes
    • Notifications- to receive notifications on your phone when a new episode is available
    • Playback order- to play available episodes from newest to oldest or vice versa
  • Tap any or none of the options along with “Subscribe” at the bottom of the list
  • Once you are subscribed, you can access Campaign Critique by clicking the menu button on the top left hand side of the screen (the three horizontal lines), tapping “podcasts” and then “your podcasts” on the next screen. All of our available podcasts will appear.



Although Apple and Android have application platforms to listen to Podcasts, the majority of websites and companies use RSS to publish their podcasts as well, and Condron Media is no exception. RSS stands for “Really Simple Syndication”. An RSS reader manages your subscriptions for you, so you don’t have to individually visit each website to find the newest podcasts.

There are many RSS readers, called podcasters, but one of the most popular is iTunes.

  • To start, visit
  • Click the RSS button on the right hand side about halfway down your computer screen
  • Copy our Campaign Critique RSS URL
  • Open your preferred pod catcher
  • Paste our RSS URL address into the “Add subscription” field, and click “Add”

If you have any issues subscribing to Campaign Critique please let us know.

Campaign Critique Episode 1: Paqui One Chip Challenge

On this episode of Campaign Critique, we take a look at the #OneChipChallenge – a social media campaign from tortilla chip maker Paqui.

The campaign is simple: buy a single ridiculously hot tortilla chip, record a video of yourself trying to eat it (with hilarious results), and post it to social media.

Is the campaign as hot as the chip? Find out in this first episode. And stay tuned for social media tips from your Condron Media team.

Show Links

Download this episode