In the world of social media, Facebook is an undeniable powerhouse. The platform reported surpassing more than two billion active users last year. There are countless eyes on content, and Facebook can be an incredible tool for growing your small business. But how will you stand out in an increasingly large crowd?
At Condron Media, our job is to put your message in front of as many of those eyes as possible. Here are some tips for making the most out of your Facebook presence.
Grow your audience: Simple things such as “Like us on Facebook” buttons on your website, or a poster in your business inviting people to like your page can help increase your number of fans. It’s always easier to reach people who like you in the real world, but even devoted customers might need an extra push to join your Facebook audience. Consider attention-getters like hosting contests and giveaways, featuring customer photos, or posting seasonally-themed content. People will share content that interests them, and every Facebook friend of a follower is a potential new “Like” for your business page!
Ads and boosted posts: Facebook users are bombarded with hundreds of posts in the timeline of content when they sign on. Your post may get lost in the shuffle for your devoted fans – Boosted Posts can help catapult you to the top of the list. Facebook ads can also help break free from the boundaries of those who “like” your page and put your message in front of specific demographics. These tools, when used correctly, will attract new customers and promote your business to existing fans. Condron Media can help you find the right fit for your marketing dollars!
Reach out and be responsive: Visitors who come to your Facebook page directly are probably already interested in your business. Some people may visit to leave a review or send a message asking about products and services. Always take the time to foster positive interaction with those who send messages or leave comments. American Express suggests partnering with other small businesses to enrich the audiences of both businesses. In the same way a summer sidewalk sale can attract passers-by to multiple businesses, cross-promoting fellow small businesses can increase your audience on Facebook.
The social media landscape is ever-changing, but right now Facebook is the biggest place to be. Stay tuned for our next newsletter where we will share tips for better engagement with your existing Facebook audience. At Condron Media, we are always excited to see our clients and partners succeed. Contact us today if you’re interested in taking your social media strategy to new heights!