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5 Questions to Ask Before Rebranding

Is a rebrand right for your organization?

Here are the key questions to ponder before deciding…

1. Have your products or services changed over time?
Are you in a different business than you used to be? Do your potential customers understand your current offerings?

2. Have consumer expectations changed?
Do your current customers believe your organization has kept pace with best practices in your field?

3. Has your target customer changed?
Do you now appeal to a different customer base? Different age, income, education, geography, or lifestyle?

4. Has your competitive landscape changed?
How do you stack up to your competitors? Are you falling behind them with industry, technology, certifications or relationship innovations?

5. Are you lost in the 80s?
Does your organization look like it’s out of touch with the second decade of the 21st Century? Does your firm look like your parents are running it?


If you answer “YES” to these questions you may want to consider rebranding your organization.

We say “may” because a proper rebrand requires resources: time, money, commitment and cooperation.

Rebranding goes deeper than changing the logo or colors of your business. Since your brand is the experience consumers receive from interaction with your firm, rebranding requires adapting that experience at all levels.

Are you up for it?

Tweets That Get Attention

This past year, Twitter doubled its character limit for tweets. Posts were initially condensed to 140 characters, but now people have the freedom to speak freely up to 280 characters.

After this new update with character limits, statistics show posts with greater than 140 characters getting more attention than those of less wording.

The more words you write, the more retweets you can get. But, if you don’t have a lot to say, don’t worry!

There are plenty of ways to get noticed using Twitter. Here’s how you can stand out:


It all begins with your profile.

When viewers click your page, the content on your profile is essential. Use color and photos to your advantage. For example, at Condron Media, we keep our brand colors consistent in our Twitter feed throughout our profile picture, header photo, and posts.

Make sure to be clear, direct, and concise as to the image of your business you are portraying to your audience.

Another way to grab viewers’ attention immediately is by pinning a tweet to your profile. Is your business hosting an event? Promoting a product? Showcasing an award or accomplishment? A pinned tweet becomes the first thing people see when they click to your profile.

 

Personalize your retweets.

Personalizing quoted retweets is one way to grab attention from an audience. Many click the retweet button, but do not necessarily post a blurb with it.

Why would this matter? Adding a comment to a retweet can educate your audience on a topic that you care about. You allow your voice to be heard by stating your opinion.

Consider sharing an article more than once. Use different links to share articles. This will avoid confusion from followers thinking your profile is spam.

Visual content is key. Our brains process visual content 60k times faster than text. When competing with 500 million Twitter posts, your goal should be to attract attention and stand out. Photos and videos are a great tool to incorporate on your profile. At Condron Media, we find it vital to post both visual and text content within most of our posts.

 

Hop on the bandwagon.

If companies or individuals are sharing something you find amusing or relevant to your business profile, find a way to incorporate this content into your posts!

Using hot topics and trending hashtags will draw more viewers to your profile. As a result, you may gain more followers and see higher engagement.

In addition to hot topics and hashtags, links also increase your chances of being retweeted. Share interesting data in hopes that your followers will click the link and enjoy it too!

 

Your audience matters!

Connect and engage with people on Twitter. In addition to sharing articles and personalizing your retweets, your brand should tag, tweet, comment and continue to repost other content to keep a conversation going. This will build a network for yourself and the business.

You want to be memorable. Use clever phrases, slogans and puns to be unique.

Be like your audience. We cannot stress this enough! Speak casually and freely. Show the human side of your business through your social media.

 


What’s your favorite Twitter tip? Leave a comment below and let us know! Or, follow us on Twitter and remember to @ us if you try implementing any of our social media tips.

Our last newsletter had even more tips on maximizing your Twitter account. Are you signed up for our mailing list?

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Happy Tweeting!

What Does It Take to Create Compelling Ads in Instagram Stories?

Since the premier of Instagram Stories back in 2016, brands have been connecting with their customers in more creative ways than ever. The business community on Instagram has fully embraced advertising opportunities within Stories – the vanishing content feature that rivals Snapchat – with more than half of all business accounts posting to their stories during a typical month. Stories get used by brands to share behind-the-scenes content, Q & A sessions, tutorials, polls, and breaking news. Over 300 people use Instagram Stories everyday!

But what does it take to get an ad on Instagram Stories right? The app’s parent company, Facebook, conducted a study for advertisers about the way people perceive video ads on social. Here are some of the key takeaways from that study, according to Instagram.

– Relevance matters.

On average, top-performing Instagram Stories ads ranked higher on relevance than lower-performing ads. They also grabbed attention, were easy to understand and fit the advertised brand.

– Seconds add up.

On average, top-performing ads in stories were shorter and contained branding earlier than lower performing ads in stories.

– Fast pacing pays off.

Among ads in stories that contained multiple scenes, on average, scenes from top-performing ads were shorter than those from lower-performing ads.

– Product demos boost results.

Only about half of the Instagram Stories ads that were tested showed the advertised product in use, but those that did performed better on key metrics.

– To be effective, bespoke ads must be mobile-optimized.

Nearly half of the ads tested were built specifically for Instagram Stories, but few performed in the top third of all Instagram Stories ads studied — perhaps because they took longer to reveal the key message and contained longer scenes.


Instagram Stories

Whether your business posts to Instagram Stories like a pro or has never taken advantage of the feature before, these tips are worth remembering. Shorter, attention-grabbing ads that are optimized for mobile will be top performers. Let your creativity shine by using stickers, filters, and hashtags, or try out Instagram’s newest updates – the emoji slider and the questions sticker!

Maybe you want your business to succeed on social media, but just don’t have the time to post. Condron Media can help. Get in touch with us to see which of our digital marketing services can fit your needs at hi@condronmedia.com.

Launching a Social Media Campaign? Remember These 3 Tips!

1. Choose The Right Platform for Your Audience

The first rule of running a successful social media campaign is knowing your audience. Ask yourself: Who are you trying to reach with your branded message? Understanding the identity of your target audience will allow you to determine which social platforms will work best for your message.

It’s tempting to make an account on every single social media site in existence, but not always necessary. Choose wisely. If your audience is more likely to be on one specific network, don’t waste your time on a different site where your posts go unseen.

For example, 46% of U.S. adults log on to Twitter daily while nearly 70% of U.S. adults are on Facebook. You need to look carefully at each platform, and determine where your target audience is spending the majority of their time. Choose the right platform for your message by centering your strategy where your audience is.

2. Keep Content Relevant And Engaging

After you’ve identified your audience and chosen a channel to launch your social media campaign, you need to be be selective in the content you share. Your posts should be relevant, engaging, informative, and interesting to your audience, all while maintaining the core of the campaign message.

Remember to share posts that your followers will want to interact with, like colorful photos, fun facts, reviews of your products, or tips that complement the services you provide. Successful social media campaigns will forge a personal connection between your business and the consumer, so remember to give your content a personal touch.

3. Analyze Your Metrics And Make Changes Along The Way

Most social media channels will offer insights into the reach and level of engagement of your posts. You can gather all kinds of information about the content you publish, the people who see it, and the success rate of your efforts.

You can gain further insights into the users who comprise your audience, as well. What time of day is your audience engaging in your content? Who shares, likes, or comments on your posts? Use these metrics to determine what’s working, and what isn’t.

More importantly, don’t be afraid to make changes! If something isn’t working, try a new tactic or make changes accordingly. Use all available feedback to continuously improve your strategy.

Over 70% of small businesses use social media, which means that regardless of which channels you choose, you’re going to be fighting for space in the crowded social media landscape.

A social media presence doesn’t guarantee success, which is why we stress the importance of strategy at Condron Media. We work with our clients to develop custom posting schedules and create unique, relevant content. We offer a range of services that include planning, process, full creative and publishing management to fit businesses of every size. Want to learn more about our social media services? Give us a call to start working with us on your next project or campaign!

Consumers Still Look to Traditional Advertising

After 23 years providing marketing, advertising, and public relations to successful clients, it’s safe to say we know a thing or two about traditional marketing here at Condron Media.

Although we offer both types of advertising for our clients, the “traditional marketing versus digital marketing” debate is endless. Both have certain advantages and disadvantages. We believe the power of traditional marketing in our region is still strong. Conventional tactics, like traditional broadcast and print media, allow promotion through tried-and-true methods offline with a proven success rate.

Print media such as newspapers, billboards, direct-mail postcards, posters, and brochures are all forms of traditional marketing that have unique benefits over digital marketing, particularly in this market where our median age is appreciably higher than the national average.

Despite an increase in online trends, a recent study found that U.S. consumers prefer print advertising mediums equally as much as advertisements on social media. Consumers have also reported that traditional mediums are more trustworthy than online advertisements. Television/broadcast and print media rank highest in the consumers’ eyes, proving that traditional marketing is alive, well and effective.

Trustworthiness of Advertising Mediums (1)

Traditional marketing and digital marketing work well together to optimize exposure for businesses of every size. If you rely solely on online advertising to promote your organization, you will be missing out on opportunities for exposure from traditional media outlets.

Condron Media has perfected the balance of online advertising with traditional marketing methods to put your message in front of the right clientele. The real key to a successful marketing campaign is a blend of both digital and traditional tactics to balance consumer trust and online exposure. If you’re wondering whether traditional marketing is dead, work with us and leverage over two decades of our experience to see firsthand that it is alive and well!

Marketing Your Business on LinkedIn

Social media marketing trends are increasing every year. Many popular platforms like Facebook, Twitter, and Instagram give businesses of all sizes a way to communicate with their target audience. Facebook reigns as a top social media giant, with 42% of marketers reporting that the platform is critical or important to their business. However, LinkedIn is a social networking site that is often overlooked as a way to reach consumers and create value for a brand.

LinkedIn Company Pages are free to create. Much like a Facebook Business Page, you can design your brand’s profile with your logo and a cover image, as well as a description of what your company does and what makes it stands out from its competitors. Colleagues, customers, and other LinkedIn users can follow your Company Page. Your employees can add your Company Page to their own profiles, which will also increase buzz for your business.

Posting to LinkedIn is an easy way to build brand awareness and attract followers once your page setup is complete. Share company news, milestones and industry trends, or ask followers to weigh in on relevant topics. Your posts will appear on your Company Page as well as your followers’ news feeds. You can choose to promote your brand with sponsored posts, too.

New data shows that creating the perfect LinkedIn post takes some finessing. Posts with links have the best reach, but text-only posts are pretty good too. Unlike other social platforms, hashtags and emojis are simply not as effective on LinkedIn as they are on Instagram or Twitter, so it’s best to leave them out.

Condron Media can help optimize your Company Page’s appearance in search results and build an audience on LinkedIn. We specialize at creating effective posting schedules, creating original content, and leveraging analytics that will engage your followers. If you do not have time to create, update, and monitor your Company Page, we can certainly do that for you. And if you think your business wouldn’t benefit from exposure on LinkedIn, think again. Don’t underestimate this powerful social media platform!

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