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Want to be Successful in Business? Try This!

Emails, text messages, tweets, group chats, messaging apps… digital communication seems to have removed every barrier that previously limited our connections to our clients, coworkers, and customers. Our networks have substantially expanded and our communication is instant thanks to countless digital messaging tools.

It’s fast, but is it effective?

Has online communication replaced face-to-face human connection? Here are 3 reasons why in-person customer service is not just important, it’s necessary for business.


Less room for error

Interacting with a client or coworker in person means better, more effective communication. You can read each other’s body language, facial expressions, and other non-verbal cues to fully understand the meaning behind the message.

How many times have you sent an email and the receiver only skimmed part of it, or missed your message completely? There’s less room for mixed signals or incorrect interpretation when you can see and hear the other person in the conversation.


Make the sale

People don’t buy what you’re selling, they buy why you’re selling it. Meet with your clients in person to make your pitch and let them see exactly why you’re the best solution to their problems. Being in the same room allows for an authentic, trust-building encounter with a certain personal warmth that a digital message just can’t replicate.

According to Harvard Business Review, face-to-face requests were 34 times more likely to be successful than email requests. Selling yourself, your company, or your cause in an email is far more difficult than having an engaging, in-person conversation. It’s hard to beat good ol’ fashioned face-to-face communication.


Keep customer relationships alive

You can prove to your clients how important they are when you visit them in person. Stop by their office or meet them for lunch and let them know, face-to-face, that their business is important to you.

It’s tempting to type up a text or an email and quickly send it off, but meeting with your clients in person can keep your business relationships happy and healthy.

Don’t get us wrong, our office at Condron Media takes full advantage of digital tools for both internal and external communication.

Who doesn’t appreciate the convenience of mobile communication while you’re on the go?

But when you get to the core of the customer relationship, nothing beats human connection.

Phil’s 2019 Letter

Time to Assess the Year Ahead

Here at Condron Media, we began another great year serving our partners and clients with a note from our founder, Phil Condron:

As a new year dawns, it’s a great time to reassess our business and personal goals.

We should: Assess. Identify. Find. Attack.

We’re not referencing New Year’s resolutions. They often lose their luster and fade into oblivion by early February.

We’re discussing an assessment of where our business objectives stand, which accomplishments should become priorities during the next 12 months, and what personal steps we should undertake to ensure those goals are achieved.

How to start?

In order to look ahead, we need to look at the spent year and assess our strengths and weaknesses. In order to set achievable goals we have to be honest and objective. Landing the McDonald’s corporate account may be a stretch for most of us. So knowing what we have to work with and where opportunities exist gives us the map points to plan our yearly journey. Yes, that’s a simplistic SWOT exercise I’m suggesting.

Matching current resources with realistic goals leads to identification of holes in our business that either have to be filled or covered to move ahead. Often it’s additional people skills that are needed to support renewed growth.

The next step is to determine if those resources should be rented or purchased. Do we need them full time or merely for specific projects? There are truly accomplished pros that prefer operating as independent contractors who offer valuable corporate skills to fill holes on a temporary basis.

So that’s the plan.

-Assess our status.
-Identify new horizons.
-Find the best skills.
-Attack the challenge.

Now don’t just read this. Do it.

-Phil Condron


Note: Phil’s 2019 letter first appeared in our January newsletter.
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