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Which is best for your business? Facebook Page vs. Website

Have you ever thought, “Why do I need a website when I can use social media to promote my company?” Or perhaps you’ve invested in a website and are left wondering, “Why bother getting my business on Facebook?”

With pros and cons to each platform, which should you use?

hands on a computer keyboard

Having your own website means…

You control every detail.

Your website can be customized in ways that Facebook could never allow. Looking for a pop-up window to collect emails? Why not feature special products on the homepage, or start a blog? The choice is yours and the options are unlimited when it comes to a website that you control.

You have a professional appearance online.

There is nothing more professional than a website that is modern, mobile friendly, and easy to navigate. Your credibility and the digital ‘first impression’ of your company will help you stand out.

Using a Facebook Business Page instead is…

Easy & cost effective.

Facebook profiles and business pages are free to create and use. It’s easy to upload photos, videos, posts, and other information from your phone, tablet, or computer. Facebook also makes it easy to find friends and invite them to “like” your page.

Great for sharing content.

News, updates, and other information can spread like wildfire among your Facebook fans. Your audience on social media is most likely active and engaged with your business already. The platform is designed for sharing.

Facebook


The downside

Compared to Facebook, a website is more complex to design and update, and has costs associated with running it. You’ll have to pay for your domain name and other features if you want a custom design or certain security tools. There are also recurring costs for hosting and maintenance that come with a website.

Your visitors will never get your full brand experience from Facebook alone. You’ll have a hard time reaching people who don’t use social media, because they won’t be able to access your information as easily. You are also competing against other businesses and the algorithm, fighting for space on their newsfeed.

So which is best?

The verdict – a healthy mix of both!

Your organization can thrive in the digital space with a professional, modern website and a Facebook Page that mirrors it. You’ll expand your reach across social media without sacrificing the consumer trust that comes with a professional website.

A Beginner’s Guide to Google Ads

Consumer expectations are constantly changing across all industries. People expect fast, accurate information at the touch of a button, and customers are searching for products and services in more ways than ever before. Few have the patience to dive any deeper than the first page of search results, which is why results rankings are so crucial for brand exposure online.

So how can your business stay ahead of the competition and in front of the consumer’s line of sight? Your organization can gain increased brand awareness, website traffic, and conversions by appearing on the first search results page through Google Ads.

What are Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising tool that allows your business to gain exposure across numerous devices and networks. The unique network options that Google offers include graphic display ads, YouTube video ads, text-based search ads, or in-app mobile ads, giving you plenty of ways to reach your target customer.

If you use Google like the rest of the world (Google holds 74.5% of the global Search Engine market share, processing 3.5 billion searches everyday), you’ve probably seen sponsored search results before. They appear at the top, side, or sometimes bottom of the results page and are denoted by a small green icon that indicates you’re viewing a paid ad.

How Does It Work?

Ads are intent driven. Your ads can appear if the words people type into the search bar match your list of pre-set keywords. Your keywords need to be relevant to the search term to appear.

So, an effective Ads campaign relies heavily on understanding the customer journey and recognizing the intent behind why a customer might be searching for a particular keyword.

Setting Up

Campaigns need a few basic elements to be effective. First, each campaign requires at least one Ad Group. An ad group organizes your campaign by containing only ads that share a common set of keywords. You determine the keywords you wish to target.

For example, let’s say you run a local coffee shop.

You might have one ad group for “beverages” and another ad group for “breakfast menu items.” Each ad group should then contain multiple ads that target the same set of keywords. The beverage ad group might target coffee, tea, and juice, while the breakfast menu items ad group targets bagels, egg sandwiches, and donuts. The keyword list in each ad group tells Google’s system to show ads for these products only in searches related to them.

While you do have the freedom to lump all of your ads into just one ad group, your campaign will stay more organized and your results will be more effective following a segmented structure with multiple ad groups and multiple ads. We recommend creating at least three rotating ads per ad group. Remember that different ad groups should target different sets of keywords.

The effectiveness of a Google Ads campaign is also based on the quality of the ad, the relevance of the ad copy, the landing page on your website, and your budget.

One of the best budget-friendly features of an Ads campaign is that it follows the pay-per-click model, meaning that the total ad spend is based on clicks, not impressions. This means you only pay when someone actually clicks on your ad to get to your website. Each dollar spent drives traffic to your site.

Ads campaigns are most effective when they are managed consistently and adjusted properly over the life of the campaign.


Don’t Let the Details Scare You!

Maybe our Google Ads breakdown made perfect sense to you, or maybe it seems like we’re speaking Greek. We get it. Ads is a fully-customizable tool that certainly has its intricacies.

Don’t let the process scare you away from a potential opportunity to grow your business! Google Ads is a fantastic addition to any digital advertising campaign. Let Condron Media help your organization navigate through the fickle world of search networks and keywords with our digital marketing services.

Tweets That Get Attention

This past year, Twitter doubled its character limit for tweets. Posts were initially condensed to 140 characters, but now people have the freedom to speak freely up to 280 characters.

After this new update with character limits, statistics show posts with greater than 140 characters getting more attention than those of less wording.

The more words you write, the more retweets you can get. But, if you don’t have a lot to say, don’t worry!

There are plenty of ways to get noticed using Twitter. Here’s how you can stand out:


It all begins with your profile.

When viewers click your page, the content on your profile is essential. Use color and photos to your advantage. For example, at Condron Media, we keep our brand colors consistent in our Twitter feed throughout our profile picture, header photo, and posts.

Make sure to be clear, direct, and concise as to the image of your business you are portraying to your audience.

Another way to grab viewers’ attention immediately is by pinning a tweet to your profile. Is your business hosting an event? Promoting a product? Showcasing an award or accomplishment? A pinned tweet becomes the first thing people see when they click to your profile.

 

Personalize your retweets.

Personalizing quoted retweets is one way to grab attention from an audience. Many click the retweet button, but do not necessarily post a blurb with it.

Why would this matter? Adding a comment to a retweet can educate your audience on a topic that you care about. You allow your voice to be heard by stating your opinion.

Consider sharing an article more than once. Use different links to share articles. This will avoid confusion from followers thinking your profile is spam.

Visual content is key. Our brains process visual content 60k times faster than text. When competing with 500 million Twitter posts, your goal should be to attract attention and stand out. Photos and videos are a great tool to incorporate on your profile. At Condron Media, we find it vital to post both visual and text content within most of our posts.

 

Hop on the bandwagon.

If companies or individuals are sharing something you find amusing or relevant to your business profile, find a way to incorporate this content into your posts!

Using hot topics and trending hashtags will draw more viewers to your profile. As a result, you may gain more followers and see higher engagement.

In addition to hot topics and hashtags, links also increase your chances of being retweeted. Share interesting data in hopes that your followers will click the link and enjoy it too!

 

Your audience matters!

Connect and engage with people on Twitter. In addition to sharing articles and personalizing your retweets, your brand should tag, tweet, comment and continue to repost other content to keep a conversation going. This will build a network for yourself and the business.

You want to be memorable. Use clever phrases, slogans and puns to be unique.

Be like your audience. We cannot stress this enough! Speak casually and freely. Show the human side of your business through your social media.

 


What’s your favorite Twitter tip? Leave a comment below and let us know! Or, follow us on Twitter and remember to @ us if you try implementing any of our social media tips.

Our last newsletter had even more tips on maximizing your Twitter account. Are you signed up for our mailing list?

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Happy Tweeting!

Marketing Your Business on LinkedIn

Social media marketing trends are increasing every year. Many popular platforms like Facebook, Twitter, and Instagram give businesses of all sizes a way to communicate with their target audience. Facebook reigns as a top social media giant, with 42% of marketers reporting that the platform is critical or important to their business. However, LinkedIn is a social networking site that is often overlooked as a way to reach consumers and create value for a brand.

LinkedIn Company Pages are free to create. Much like a Facebook Business Page, you can design your brand’s profile with your logo and a cover image, as well as a description of what your company does and what makes it stands out from its competitors. Colleagues, customers, and other LinkedIn users can follow your Company Page. Your employees can add your Company Page to their own profiles, which will also increase buzz for your business.

Posting to LinkedIn is an easy way to build brand awareness and attract followers once your page setup is complete. Share company news, milestones and industry trends, or ask followers to weigh in on relevant topics. Your posts will appear on your Company Page as well as your followers’ news feeds. You can choose to promote your brand with sponsored posts, too.

New data shows that creating the perfect LinkedIn post takes some finessing. Posts with links have the best reach, but text-only posts are pretty good too. Unlike other social platforms, hashtags and emojis are simply not as effective on LinkedIn as they are on Instagram or Twitter, so it’s best to leave them out.

Condron Media can help optimize your Company Page’s appearance in search results and build an audience on LinkedIn. We specialize at creating effective posting schedules, creating original content, and leveraging analytics that will engage your followers. If you do not have time to create, update, and monitor your Company Page, we can certainly do that for you. And if you think your business wouldn’t benefit from exposure on LinkedIn, think again. Don’t underestimate this powerful social media platform!

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