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Which is best for your business? Facebook Page vs. Website

Have you ever thought, “Why do I need a website when I can use social media to promote my company?” Or perhaps you’ve invested in a website and are left wondering, “Why bother getting my business on Facebook?”

With pros and cons to each platform, which should you use?

hands on a computer keyboard

Having your own website means…

You control every detail.

Your website can be customized in ways that Facebook could never allow. Looking for a pop-up window to collect emails? Why not feature special products on the homepage, or start a blog? The choice is yours and the options are unlimited when it comes to a website that you control.

You have a professional appearance online.

There is nothing more professional than a website that is modern, mobile friendly, and easy to navigate. Your credibility and the digital ‘first impression’ of your company will help you stand out.

Using a Facebook Business Page instead is…

Easy & cost effective.

Facebook profiles and business pages are free to create and use. It’s easy to upload photos, videos, posts, and other information from your phone, tablet, or computer. Facebook also makes it easy to find friends and invite them to “like” your page.

Great for sharing content.

News, updates, and other information can spread like wildfire among your Facebook fans. Your audience on social media is most likely active and engaged with your business already. The platform is designed for sharing.

Facebook


The downside

Compared to Facebook, a website is more complex to design and update, and has costs associated with running it. You’ll have to pay for your domain name and other features if you want a custom design or certain security tools. There are also recurring costs for hosting and maintenance that come with a website.

Your visitors will never get your full brand experience from Facebook alone. You’ll have a hard time reaching people who don’t use social media, because they won’t be able to access your information as easily. You are also competing against other businesses and the algorithm, fighting for space on their newsfeed.

So which is best?

The verdict – a healthy mix of both!

Your organization can thrive in the digital space with a professional, modern website and a Facebook Page that mirrors it. You’ll expand your reach across social media without sacrificing the consumer trust that comes with a professional website.

25 Content Ideas for Social Media

We always say that consistency is the key to successful social media marketing, and that includes keeping an active posting schedule online.

But what happens when you run out of ideas?

Don’t risk losing followers just because you have nothing to post!

Here are 25 social media post ideas that any business can use to spark creativity and keep up engagement.

  1. Behind the scenes footage
  2. Share an article
  3. Tips and tools related to your products
  4. How-To’s or DIY tutorials
  5. Take a poll
  6. Trending hashtags
  7. Throwback Thursday photos or facts
  8. Quotes related to your industry
  9. Statistics about your company
  10. Customer Q and A
  11. Employee spotlight
  12. Snapshots of your workspace
  13. Go live!
  14. Testimonials
  15. Announce an event
  16. Record videos of your products in use
  17. Shout out to a special client
  18. Teaser content of things to come
  19. Contest or giveaway
  20. Share your brand’s origin story
  21. Something seasonal
  22. Ask a question
  23. Promote another platform – newsletter, other social, etc
  24. Company milestones
  25. Thank your followers

Try to always keep fresh ideas flowing across all of your channels!

What Does It Take to Create Compelling Ads in Instagram Stories?

Since the premier of Instagram Stories back in 2016, brands have been connecting with their customers in more creative ways than ever. The business community on Instagram has fully embraced advertising opportunities within Stories – the vanishing content feature that rivals Snapchat – with more than half of all business accounts posting to their stories during a typical month. Stories get used by brands to share behind-the-scenes content, Q & A sessions, tutorials, polls, and breaking news. Over 300 people use Instagram Stories everyday!

But what does it take to get an ad on Instagram Stories right? The app’s parent company, Facebook, conducted a study for advertisers about the way people perceive video ads on social. Here are some of the key takeaways from that study, according to Instagram.

– Relevance matters.

On average, top-performing Instagram Stories ads ranked higher on relevance than lower-performing ads. They also grabbed attention, were easy to understand and fit the advertised brand.

– Seconds add up.

On average, top-performing ads in stories were shorter and contained branding earlier than lower performing ads in stories.

– Fast pacing pays off.

Among ads in stories that contained multiple scenes, on average, scenes from top-performing ads were shorter than those from lower-performing ads.

– Product demos boost results.

Only about half of the Instagram Stories ads that were tested showed the advertised product in use, but those that did performed better on key metrics.

– To be effective, bespoke ads must be mobile-optimized.

Nearly half of the ads tested were built specifically for Instagram Stories, but few performed in the top third of all Instagram Stories ads studied — perhaps because they took longer to reveal the key message and contained longer scenes.


Instagram Stories

Whether your business posts to Instagram Stories like a pro or has never taken advantage of the feature before, these tips are worth remembering. Shorter, attention-grabbing ads that are optimized for mobile will be top performers. Let your creativity shine by using stickers, filters, and hashtags, or try out Instagram’s newest updates – the emoji slider and the questions sticker!

Maybe you want your business to succeed on social media, but just don’t have the time to post. Condron Media can help. Get in touch with us to see which of our digital marketing services can fit your needs at hi@condronmedia.com.

Launching a Social Media Campaign? Remember These 3 Tips!

1. Choose The Right Platform for Your Audience

The first rule of running a successful social media campaign is knowing your audience. Ask yourself: Who are you trying to reach with your branded message? Understanding the identity of your target audience will allow you to determine which social platforms will work best for your message.

It’s tempting to make an account on every single social media site in existence, but not always necessary. Choose wisely. If your audience is more likely to be on one specific network, don’t waste your time on a different site where your posts go unseen.

For example, 46% of U.S. adults log on to Twitter daily while nearly 70% of U.S. adults are on Facebook. You need to look carefully at each platform, and determine where your target audience is spending the majority of their time. Choose the right platform for your message by centering your strategy where your audience is.

2. Keep Content Relevant And Engaging

After you’ve identified your audience and chosen a channel to launch your social media campaign, you need to be be selective in the content you share. Your posts should be relevant, engaging, informative, and interesting to your audience, all while maintaining the core of the campaign message.

Remember to share posts that your followers will want to interact with, like colorful photos, fun facts, reviews of your products, or tips that complement the services you provide. Successful social media campaigns will forge a personal connection between your business and the consumer, so remember to give your content a personal touch.

3. Analyze Your Metrics And Make Changes Along The Way

Most social media channels will offer insights into the reach and level of engagement of your posts. You can gather all kinds of information about the content you publish, the people who see it, and the success rate of your efforts.

You can gain further insights into the users who comprise your audience, as well. What time of day is your audience engaging in your content? Who shares, likes, or comments on your posts? Use these metrics to determine what’s working, and what isn’t.

More importantly, don’t be afraid to make changes! If something isn’t working, try a new tactic or make changes accordingly. Use all available feedback to continuously improve your strategy.

Over 70% of small businesses use social media, which means that regardless of which channels you choose, you’re going to be fighting for space in the crowded social media landscape.

A social media presence doesn’t guarantee success, which is why we stress the importance of strategy at Condron Media. We work with our clients to develop custom posting schedules and create unique, relevant content. We offer a range of services that include planning, process, full creative and publishing management to fit businesses of every size. Want to learn more about our social media services? Give us a call to start working with us on your next project or campaign!

Facebook for Small Business

In the world of social media, Facebook is an undeniable powerhouse. The platform reported surpassing more than two billion active users last year. There are countless eyes on content, and Facebook can be an incredible tool for growing your small business. But how will you stand out in an increasingly large crowd?

At Condron Media, our job is to put your message in front of as many of those eyes as possible. Here are some tips for making the most out of your Facebook presence.

Grow your audience: Simple things such as “Like us on Facebook” buttons on your website, or a poster in your business inviting people to like your page can help increase your number of fans. It’s always easier to reach people who like you in the real world, but even devoted customers might need an extra push to join your Facebook audience. Consider attention-getters like hosting contests and giveaways, featuring customer photos, or posting seasonally-themed content. People will share content that interests them, and every Facebook friend of a follower is a potential new “Like” for your business page!

Grow Your Audience

Ads and boosted posts: Facebook users are bombarded with hundreds of posts in the timeline of content when they sign on. Your post may get lost in the shuffle for your devoted fans – Boosted Posts can help catapult you to the top of the list. Facebook ads can also help break free from the boundaries of those who “like” your page and put your message in front of specific demographics. These tools, when used correctly, will attract new customers and promote your business to existing fans. Condron Media can help you find the right fit for your marketing dollars!

Reach out and be responsive: Visitors who come to your Facebook page directly are probably already interested in your business. Some people may visit to leave a review or send a message asking about products and services. Always take the time to foster positive interaction with those who send messages or leave comments. American Express suggests partnering with other small businesses to enrich the audiences of both businesses. In the same way a summer sidewalk sale can attract passers-by to multiple businesses, cross-promoting fellow small businesses can increase your audience on Facebook.

The social media landscape is ever-changing, but right now Facebook is the biggest place to be. At Condron Media, we are always excited to see our clients and partners succeed. Contact us today if you’re interested in taking your social media strategy to new heights!

Social Media in 2017: A Year in Review

The new year is here! As 2018 gets underway, let’s take a look back at some industry analytics, viral campaigns, and newsworthy trends from 2017.

The Year of “How?”

According to Google’s annual data analysis Year in Search 2017, searches that began with “how” topped search trends from the past year. Questions like, “How do wildfires start? How to calm a dog during a storm? How to make a protest sign?” were searched ten times more in 2017 than any other year.

End of the Year for Twitter 2017

Carter Wilkerson, the teen who started his own personal campaign to get free chicken nuggets for a year from Wendy’s, now holds the record for most retweeted tweet of 2017 and of all time. His tweet gained 3.6 million retweets and surpassed the previous record holder Ellen Degeneres.

The most-tweeted-about movie this year in the U.S. was Wonder Woman, and the most-tweeted-about television show was Game of Thrones. Politics dominated the Twitterverse in 2017, with Barack Obama holding three slots out of the top nine most retweeted tweets for a combined total of over 8.1 million retweets, and Donald Trump ranking as most-tweeted-about elected world leader globally.

Facebook Year in Review

The social media giant announced the top three moments that people discussed globally in 2017. International Women’s Day was the number one most talked about moment over the last year. Second was Super Bowl 51, which prompted over 262 million views of Super Bowl-related videos on Facebook. Finally, violence in Las Vegas sparked conversations all over the world, which in turn motivated more than 3,300 people to offer help to their community through Facebook.

And the 2017 event that allowed the most people to come together offline? The total solar eclipse in August brought Facebook users together worldwide through more than 20,000 Facebook Events across over 80 countries.

Instagram in 2017

Instagram boasts a global community of 800 million users and shared the most popular locations that people posted from based on geotags from the last year. The three most-Instagrammed cities of 2017 are New York, Moscow, and London. The most-followed celebrities in 2017 include Selena Gomez with 130 million followers, Cristiano Ronaldo with 116 million, and Ariana Grande with 115 million. The top five most-used Instagram filters of the year include Clarendon, Gingham, Juno, Lark, and Moon. And the top hashtag of 2017? #love

Instagram celebrated a few noteworthy milestones during 2017. In March, Instagram announced achieving 1 million actively monthly advertisers. Instagram Stories turned one year old in August, and in November the businesses community on Instagram reached 25 million accounts, the majority of which belong to small businesses.

Condron Media’s Top Posts

2017 was a year of growth for our own social media accounts too. Here are some of our personal stats from the last year.

We posted 254 times on Instagram, and our most-liked post of the year promoted our brand new podcast, Campaign Critique.

Podcast listeners are much more active on every social media channel – 94% are active on at least one platform. Podcasts offer unique opportunities for advertising that blend into other social media opportunities as well.

On Twitter, our tweets totaled over 75,500 impressions. November was our best month prompting 10.1k impressions in that month alone, but we gained the most followers in August over any other month in 2017. 

We entered the new year with over 310 Facebook page likes. We filled our timeline with marketing insights, social media tips, and company news for our followers.

Condron Media hopes to continue growing even more on social media in 2018!

 

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