One-day events are a great way to promote your business and get people in the door.
An open house, a ribbon cutting ceremony, or a one-day sale might be the catalyst that sparks extra foot traffic, new customers, and increased sales.
#1. Start your messaging early
The key to a higher turnout rate is letting your audience know about your event early and often.
Start displaying your marketing message while there is still plenty of time to build public interest. Two weeks might suffice for smaller events, but consider marketing over a month ahead of time for bigger events.
Your customers should have your messaging in the back of their mind well before the event takes place. Periodic reminders in the weeks and final days leading up to the event will also help with customer recall.
#2. Use social media to promote & share news about the event
Social media is an effective complement to traditional advertising outlets like television commercials, billboards, or print ads to announce the details of your event.
Use it to your advantage! You might consider creating a public Facebook Event with a small budget to “boost” it in order to reach more people.
Or, create shareable graphics to help spread the word.
Your followers will do some of the heavy lifting for you when they repost the images on their own social feed. Encourage users to tag their friends who may also be interested in your event.
#3. Let your customers know what they can expect
Write detailed and attention-getting descriptions about your event to let your customers know exactly what they might get from it.
Special discounts, limited-time product offers, refreshments, or exclusive group tours might be the perfect incentive to get folks in the door, so don’t hold back. Tease the things that attendees would want to know about ahead of time.
#4. Follow up after the event
If your event was a success, let the world know!
Collect contact information from your attendees to build an email list and thank everyone who helped make the day a smash hit.
Share pictures of your happy customers and be sure to invite them all back for your next event.
From grand openings and press tours to college open houses, our team is ready to help market your next event for the ultimate customer experience.
If you’re ready to start using events to build stronger relationships with prospects, contact firstname.lastname@example.org. Let's get started planning your next one-day event!