As the counties that comprise Northeastern and Central Pennsylvania begin to move from the Red to Yellow and Green reopening phases, businesses are adjusting to “the new normal” in the light of COVID-19.



Many businesses in Lackawanna County will be able to open their doors for the first time this Friday, June 5. Business leaders have been identifying new ways to move forward while considering things like social distancing, safety precautions for both employees and customers, and other restrictions.

In addition to various health and safety changes, organizations across NEPA should also consider revamping their advertising budgets to fit life in the new normal.

Your customers don’t expect advertising to stop.

Even though many small businesses have been forced to close their doors and shutter their advertising budgets, 96% of consumer survey respondents said that brands should use advertising to address the situation, according to a report from March 2020. Only 2% of respondents thought that brands should pause advertising after the COVID-19 outbreak.

The study found that people want brands to deliver advertising that shows how companies are supporting their staff and customers, providing informative messaging, and providing a sense of continuity and normality.
Customers want to know how your brand is handling the situation as Pennsylvania reopens.

What new procedures do they need to know about before visiting your business? How are you working to ensure a safe business environment? Are you making reasonable adjustments?

Now is the time to evaluate your company’s advertising budget and make ample room for a marketing plan that reaches your customer base.

  • – Let them know what changes they can expect as you prepare to open your doors again.
  • – Launch a campaign to reassure customers about the safety of your products and services.
  • – Look for unique ways to reconnect with your customers and revive demand for your firm’s offerings.


Whether your business is about to reopen when Lackawanna County goes “Yellow,” or you’re already operating in a “Green” phase county, you can use your marketing budget to effectively reach your customers by advertising through a mix of digital and traditional marketing tactics.