We consume content through a number of mediums these days. Mobile, desktop, video, social media, billboards, TV ads, and more are all competing for our attention. Despite this, one surprising medium has outlasted and outperformed all the rest. Traditional radio reaches more Americans each week than any other platform. A whopping 93% of U.S. adults are reached by AM/FM radio, compared to other types of media including television, smart phones, PC, and mobile devices, which only reach 89% or less of the population.
Who is listening, and where?
Here’s a breakdown of the stats:
- -Americans spend 87% of their AM/FM radio listening on their three favorite stations
- -58% of all listening goes to just one station, the listener’s top favorite
- -Format preferences differ by listening habits, geography and even demographics
- -65% of American adults listen to the radio away from the home between 6am and 7pm during weekdays
- -Consumption peaks at 75% outside of the home during the afternoon drive time, between 3pm and 7pm during the week
- -Americans who are employed listen to AM/FM radio more than those who don’t work
- -Listeners who are employed full-time engage with radio 2.5 hours longer per week than listeners who are not
What does this mean for advertisers? Well, it’s important to keep in mind that audio advertisements transcend a variety of demographics, and the popular platform is not going away any time soon. We have decades of experience with traditional radio campaigns for our clients. Here’s a sample of some our favorite radio spots:
Meal Prep Grind
Jiffy Lube Talking Gas Pump
Jiffy Lube Time Bandit
Other Forms of Audio Content
Audio platforms have evolved along with the rise of technology, and so has Condron Media. We recently launched our own podcast, Campaign Critique, where listeners can enjoy industry tips and tricks as we break apart a different marketing campaign in each episode. We examine what lessons small businesses can learn from major marketing efforts, and dissect the successes or failures of that particular campaign. The podcast is available through iTunes, the Google Play store, or any preferred RSS reader. You can learn how to subscribe to Campaign Critique, or any other podcast, in one of our previous blog posts.