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25 Content Ideas for Social Media

We always say that consistency is the key to successful social media marketing, and that includes keeping an active posting schedule online.

But what happens when you run out of ideas?

Don’t risk losing followers just because you have nothing to post!

Here are 25 social media post ideas that any business can use to spark creativity and keep up engagement.

  1. Behind the scenes footage
  2. Share an article
  3. Tips and tools related to your products
  4. How-To’s or DIY tutorials
  5. Take a poll
  6. Trending hashtags
  7. Throwback Thursday photos or facts
  8. Quotes related to your industry
  9. Statistics about your company
  10. Customer Q and A
  11. Employee spotlight
  12. Snapshots of your workspace
  13. Go live!
  14. Testimonials
  15. Announce an event
  16. Record videos of your products in use
  17. Shout out to a special client
  18. Teaser content of things to come
  19. Contest or giveaway
  20. Share your brand’s origin story
  21. Something seasonal
  22. Ask a question
  23. Promote another platform – newsletter, other social, etc
  24. Company milestones
  25. Thank your followers

Try to always keep fresh ideas flowing across all of your channels!

Tweets That Get Attention

This past year, Twitter doubled its character limit for tweets. Posts were initially condensed to 140 characters, but now people have the freedom to speak freely up to 280 characters.

After this new update with character limits, statistics show posts with greater than 140 characters getting more attention than those of less wording.

The more words you write, the more retweets you can get. But, if you don’t have a lot to say, don’t worry!

There are plenty of ways to get noticed using Twitter. Here’s how you can stand out:


It all begins with your profile.

When viewers click your page, the content on your profile is essential. Use color and photos to your advantage. For example, at Condron Media, we keep our brand colors consistent in our Twitter feed throughout our profile picture, header photo, and posts.

Make sure to be clear, direct, and concise as to the image of your business you are portraying to your audience.

Another way to grab viewers’ attention immediately is by pinning a tweet to your profile. Is your business hosting an event? Promoting a product? Showcasing an award or accomplishment? A pinned tweet becomes the first thing people see when they click to your profile.

 

Personalize your retweets.

Personalizing quoted retweets is one way to grab attention from an audience. Many click the retweet button, but do not necessarily post a blurb with it.

Why would this matter? Adding a comment to a retweet can educate your audience on a topic that you care about. You allow your voice to be heard by stating your opinion.

Consider sharing an article more than once. Use different links to share articles. This will avoid confusion from followers thinking your profile is spam.

Visual content is key. Our brains process visual content 60k times faster than text. When competing with 500 million Twitter posts, your goal should be to attract attention and stand out. Photos and videos are a great tool to incorporate on your profile. At Condron Media, we find it vital to post both visual and text content within most of our posts.

 

Hop on the bandwagon.

If companies or individuals are sharing something you find amusing or relevant to your business profile, find a way to incorporate this content into your posts!

Using hot topics and trending hashtags will draw more viewers to your profile. As a result, you may gain more followers and see higher engagement.

In addition to hot topics and hashtags, links also increase your chances of being retweeted. Share interesting data in hopes that your followers will click the link and enjoy it too!

 

Your audience matters!

Connect and engage with people on Twitter. In addition to sharing articles and personalizing your retweets, your brand should tag, tweet, comment and continue to repost other content to keep a conversation going. This will build a network for yourself and the business.

You want to be memorable. Use clever phrases, slogans and puns to be unique.

Be like your audience. We cannot stress this enough! Speak casually and freely. Show the human side of your business through your social media.

 


What’s your favorite Twitter tip? Leave a comment below and let us know! Or, follow us on Twitter and remember to @ us if you try implementing any of our social media tips.

Our last newsletter had even more tips on maximizing your Twitter account. Are you signed up for our mailing list?

Click here to subscribe and never miss another free newsletter!

Happy Tweeting!

Launching a Social Media Campaign? Remember These 3 Tips!

1. Choose The Right Platform for Your Audience

The first rule of running a successful social media campaign is knowing your audience. Ask yourself: Who are you trying to reach with your branded message? Understanding the identity of your target audience will allow you to determine which social platforms will work best for your message.

It’s tempting to make an account on every single social media site in existence, but not always necessary. Choose wisely. If your audience is more likely to be on one specific network, don’t waste your time on a different site where your posts go unseen.

For example, 46% of U.S. adults log on to Twitter daily while nearly 70% of U.S. adults are on Facebook. You need to look carefully at each platform, and determine where your target audience is spending the majority of their time. Choose the right platform for your message by centering your strategy where your audience is.

2. Keep Content Relevant And Engaging

After you’ve identified your audience and chosen a channel to launch your social media campaign, you need to be be selective in the content you share. Your posts should be relevant, engaging, informative, and interesting to your audience, all while maintaining the core of the campaign message.

Remember to share posts that your followers will want to interact with, like colorful photos, fun facts, reviews of your products, or tips that complement the services you provide. Successful social media campaigns will forge a personal connection between your business and the consumer, so remember to give your content a personal touch.

3. Analyze Your Metrics And Make Changes Along The Way

Most social media channels will offer insights into the reach and level of engagement of your posts. You can gather all kinds of information about the content you publish, the people who see it, and the success rate of your efforts.

You can gain further insights into the users who comprise your audience, as well. What time of day is your audience engaging in your content? Who shares, likes, or comments on your posts? Use these metrics to determine what’s working, and what isn’t.

More importantly, don’t be afraid to make changes! If something isn’t working, try a new tactic or make changes accordingly. Use all available feedback to continuously improve your strategy.

Over 70% of small businesses use social media, which means that regardless of which channels you choose, you’re going to be fighting for space in the crowded social media landscape.

A social media presence doesn’t guarantee success, which is why we stress the importance of strategy at Condron Media. We work with our clients to develop custom posting schedules and create unique, relevant content. We offer a range of services that include planning, process, full creative and publishing management to fit businesses of every size. Want to learn more about our social media services? Give us a call to start working with us on your next project or campaign!

Campaign Critique Episode 2: The Modern Blockbuster

On this episode of Campaign Critique, we examine film campaigns. What lessons can we learn from the marketing of modern blockbusters?

Today’s viewers are inundated with advertisements for big-budget movies from all angles. What does it take to bring viewers to the theater?

How can your business succeed with similar techniques? Find out on this episode of Campaign Critique by Condron Media!

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Social Media in 2017: A Year in Review

The new year is here! As 2018 gets underway, let’s take a look back at some industry analytics, viral campaigns, and newsworthy trends from 2017.

The Year of “How?”

According to Google’s annual data analysis Year in Search 2017, searches that began with “how” topped search trends from the past year. Questions like, “How do wildfires start? How to calm a dog during a storm? How to make a protest sign?” were searched ten times more in 2017 than any other year.

End of the Year for Twitter 2017

Carter Wilkerson, the teen who started his own personal campaign to get free chicken nuggets for a year from Wendy’s, now holds the record for most retweeted tweet of 2017 and of all time. His tweet gained 3.6 million retweets and surpassed the previous record holder Ellen Degeneres.

The most-tweeted-about movie this year in the U.S. was Wonder Woman, and the most-tweeted-about television show was Game of Thrones. Politics dominated the Twitterverse in 2017, with Barack Obama holding three slots out of the top nine most retweeted tweets for a combined total of over 8.1 million retweets, and Donald Trump ranking as most-tweeted-about elected world leader globally.

Facebook Year in Review

The social media giant announced the top three moments that people discussed globally in 2017. International Women’s Day was the number one most talked about moment over the last year. Second was Super Bowl 51, which prompted over 262 million views of Super Bowl-related videos on Facebook. Finally, violence in Las Vegas sparked conversations all over the world, which in turn motivated more than 3,300 people to offer help to their community through Facebook.

And the 2017 event that allowed the most people to come together offline? The total solar eclipse in August brought Facebook users together worldwide through more than 20,000 Facebook Events across over 80 countries.

Instagram in 2017

Instagram boasts a global community of 800 million users and shared the most popular locations that people posted from based on geotags from the last year. The three most-Instagrammed cities of 2017 are New York, Moscow, and London. The most-followed celebrities in 2017 include Selena Gomez with 130 million followers, Cristiano Ronaldo with 116 million, and Ariana Grande with 115 million. The top five most-used Instagram filters of the year include Clarendon, Gingham, Juno, Lark, and Moon. And the top hashtag of 2017? #love

Instagram celebrated a few noteworthy milestones during 2017. In March, Instagram announced achieving 1 million actively monthly advertisers. Instagram Stories turned one year old in August, and in November the businesses community on Instagram reached 25 million accounts, the majority of which belong to small businesses.

Condron Media’s Top Posts

2017 was a year of growth for our own social media accounts too. Here are some of our personal stats from the last year.

We posted 254 times on Instagram, and our most-liked post of the year promoted our brand new podcast, Campaign Critique.

Podcast listeners are much more active on every social media channel – 94% are active on at least one platform. Podcasts offer unique opportunities for advertising that blend into other social media opportunities as well.

On Twitter, our tweets totaled over 75,500 impressions. November was our best month prompting 10.1k impressions in that month alone, but we gained the most followers in August over any other month in 2017. 

We entered the new year with over 310 Facebook page likes. We filled our timeline with marketing insights, social media tips, and company news for our followers.

Condron Media hopes to continue growing even more on social media in 2018!

 

Campaign Critique Episode 1: Paqui One Chip Challenge

On this episode of Campaign Critique, we take a look at the #OneChipChallenge – a social media campaign from tortilla chip maker Paqui.

The campaign is simple: buy a single ridiculously hot tortilla chip, record a video of yourself trying to eat it (with hilarious results), and post it to social media.

Is the campaign as hot as the chip? Find out in this first episode. And stay tuned for social media tips from your Condron Media team.

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