QR codes can be digitally created through your phone or computer. The code contains unique data linked to advertisements and other content.
When people scan the QR code with a mobile device, they will be transported directly to the advertiser’s website for more information, coupons, or downloads.
The codes gained mainstream popularity around 2010 when the first QR code scanners were released on many smartphones, but their prominence seemed to fizzle out after just a few short years.
The QR code made quite the resurgence in 2020 after the onset of the COVID-19 pandemic, as many bars and restaurants began replacing physical menus with a QR code at each table.
Other industries, including some major retail chains, also adopted this concept as a more sanitary, touchless option for their customers.
And of course, the use of QR codes skyrocketed after the 2022 Coinbase Superbowl commercial.
You might recall the bouncing QR code that made its way around the TV screens of millions last February.
The result? Marketers are increasingly integrating these trendy, scannable patterns as a digital supplement to traditional forms of advertising.