Spring is right around the corner! Many of us are about to begin the process of opening windows, letting in the fresh air, and thoroughly cleaning our homes as the weather warms.
But don’t forget to clean out the “digital clutter” at work this spring. We have some handy tips to spruce up your spring cleaning practices around the office.
#1. Clean Out Your Mailing List
If your organization has a digital mailing list you should be practicing good “email hygiene,” by verifying and removing invalid email addresses. The goal is to scrub the list clean of emails that are inactive, spam, or consistently bounce.
Take a moment during your spring cleaning to dive deep into your mailing list and remove the subscribers who no longer engage with your email campaigns. You’ll find better open rates and fewer spam complaints after a good list cleaning!
#2. Perform a Brand Social Media Audit
Next, make time to conduct a social media audit for all of your brand accounts! Take a look at each of your company profiles. Does your bio need to be updated? What about your pinned post?
Dig through your settings. Do you have admins on your accounts who no longer work at your company? Be sure to remove them.
Check your insights. Is there a time or day of the week that typically results in higher likes or shares? Do the followers who engage with your content still belong to the demographics you’re trying to reach, or has your audience evolved?
#3. Update your accounts & change passwords for security
The change of season is also a good time to check for software or security updates on your work devices, and to update passwords on all of your work accounts.
If you use variations of the same password for every account, please consider updating at least your most critical accounts to a stronger password that is difficult to guess.
Better yet, enable two-factor authentication on any online accounts that offer it. Two-factor authentication is a mechanism that requires you to enter an additional piece of information, such as a short code received by text message, along with your username and password to log in. This makes it very hard for any hacker to gain access to your accounts.