Have you ever thought, “Why do I need a website when I can use social media to promote my company?” Or perhaps you’ve invested in a website and are left wondering, “Why bother getting my business on Facebook?”
With pros and cons to each platform, which should you use?
Having your own website means…
You control every detail.
Your website can be customized in ways that Facebook could never allow. Looking for a pop-up window to collect emails? Why not feature special products on the homepage, or start a blog? The choice is yours and the options are unlimited when it comes to a website that you control.
You have a professional appearance online.
There is nothing more professional than a website that is modern, mobile friendly, and easy to navigate. Your credibility and the digital ‘first impression’ of your company will help you stand out.
Using a Facebook Business Page instead is…
Easy & cost effective.
Facebook profiles and business pages are free to create and use. It’s easy to upload photos, videos, posts, and other information from your phone, tablet, or computer. Facebook also makes it easy to find friends and invite them to “like” your page.
Great for sharing content.
News, updates, and other information can spread like wildfire among your Facebook fans. Your audience on social media is most likely active and engaged with your business already. The platform is designed for sharing.
The downside
Compared to Facebook, a website is more complex to design and update, and has costs associated with running it. You’ll have to pay for your domain name and other features if you want a custom design or certain security tools. There are also recurring costs for hosting and maintenance that come with a website.
Your visitors will never get your full brand experience from Facebook alone. You’ll have a hard time reaching people who don’t use social media, because they won’t be able to access your information as easily. You are also competing against other businesses and the algorithm, fighting for space on their newsfeed.
So which is best?
The verdict – a healthy mix of both!
Your organization can thrive in the digital space with a professional, modern website and a Facebook Page that mirrors it. You’ll expand your reach across social media without sacrificing the consumer trust that comes with a professional website.