If you own a business, produce a product, or offer a service, chances are you’ve been reviewed online.
Reviews can be an asset. They help build trust between your brand and the public.
When a potential customer reads about the first-hand experiences of others, they gain a better understanding of what your business is all about before they even step foot across your threshold.
But what happens when a negative review from a disgruntled customer gets posted online for the world to see?
Now, more than ever, it’s crucial for small businesses to treat negative online reviews with the same weight as in-store customer complaints.
Which review sites do customers turn to first?
Before companies can start improving their online reviews, they should pay attention to where reviews are appearing across the internet.
According to Uberall, Google is the go-to site for customers who are searching for reviews and researching local businesses, followed by Yelp and Facebook.